Matador Restaurants offer fresh, gourmet Tex-Mex cuisine, hand-crafted specialty cocktails, and over one hundred varieties of tequila – the best selection in the Northwest. Located in cosmopolitan, vibrant neighborhoods across the Pacific Northwest, Matador Restaurants offer an unparalleled dining and social experience. Antique lighting, artisan décor, custom ironwork, and open fireplaces create a lively, warm atmosphere and accentuate each restaurant’s unique character. The Matador family of restaurants is locally owned and operated in Seattle, Washington, by Zak Melang & Nathan Opper.

We revitalized the strategy and design of the Matador website. The goal is to communicate the beautiful and distinctive experience that is inside each one of the restaurants on the website and update the look and feel in a way that not only communicates the company’s identity more clearly, but also sets them apart from competition. The concept aims at building awareness, fostering instant recognition, and amplifying differentiation without alienating existing customers. That way, Matador is able to connect with its current customers on a deeper, emotional, and personal level while attracting new customers.

Agency: KREATIVE