+ Identity
+ Messaging / Story / Tagline
+ Web design

ARF PROS specializes in offering hobby-grade aircrafts and accessories. Whether you are a beginner, a sport flier, or an expert pilot, the company carries the very best selection of quality products, to get you flying quickly. Their Almost Ready to Fly (ARF) models are mostly prefabricated and all are precisely made by skilled craftsman, hand built to craftsmanship standards to provide you smooth flight characteristics and ensure an enjoyable flight experience.

We came up a strong and bold mark that’s made up of the combination of: The insignia of the United States Air Force and aircraft operated by the United States Navy and United States Marine Corps, the distinctive aircraft wings & propeller, and the star, as a prevalent design motif on U.S. aircrafts and in nose art. We married this expressive mark with a stunning typographic solution that captures the wonder and magic of flying, and communicates at a glance what the company is about and what it has to offer.

This one-of-a-kind solution appeals to the different targeted archetypes: the Child , the Adventurer, and the Engineer. From the logo design, to the color and imagery choices, to the design of the website, the look and feel is aesthetically pleasing and it succeeds in catering to hobbyists - who have a discriminating taste - as well as the sophisticated youth (hence, overcoming the challenging of attracting this target group). Furthermore, the design not only communicates instantly while capturing one’s imagination, but also differentiates ARF PROS from competition.


ARF PROS Visual Identity
ARF PROS Website Design
ARF PROS Website Design